Tourism is recognized as a crucial avenue for promoting gender equality and women’s empowerment on national, regional, and global levels. However, the persistent lack of women’s empowerment worldwide necessitates further research. This paper examines opportunities for women to enhance their socio-economic status through the tourism industry in Bosnia and Herzegovina, Montenegro, and Serbia. Qualitative research methods were employed, involving a survey of 388 women working in the tourism sector in these countries. The findings, presented through descriptive analysis, compare the perspectives of women aged 18 to 65, their education levels, and the obstacles they face in entrepreneurial activities within the tourism sector. The study suggests that training, additional education, and financial support would significantly aid women in establishing their tourism businesses in the region. Financial assistance is particularly crucial in supporting women’s businesses in the tourism sector.
Pavlović, D., Bjelica, D., Bodroža, D., Jovičić, E., & Pindžo, R. (2022). Women’s Economic Empowerment through Tourism: A Case Study of Selected Western Balkans Countries. Journal of Women’s Entrepreneurship and Education.