Edtech Projects: Disruptive
Innovation In Higher Education

Since 2012, U.S. universities have partnered with EdTech companies, revolutionizing higher education, especially during the Covid-19 pandemic. This article discusses the impact of remote learning and highlights the case of Proctorio, a leader in online education. Proctorio’s innovation lies in its scalable SaaS solution, enabling fast AI-based test validation. The paper also addresses how EdTech projects, like Proctorio, drive disruptive innovation and new business models in higher education.

Đordević M,. Slavinski T., Bjelica D. (2022). Edtech projects: Disruptive innovation ni higher education, XVIII International Symposium, Sustainable Business Management and Digital Transformation: Chalenges and Opportunities ni the Post-Covid Era, Bok of Abstracts, SYMORG 2022 . Belgrade, June 11-14, 2022.

Women’s Economic Empowerment
through Tourism: A Case Study of Selected
Western Balkans Countries

Tourism is recognized as a crucial avenue for promoting gender equality and women’s empowerment on national, regional, and global levels. However, the persistent lack of women’s empowerment worldwide necessitates further research. This paper examines opportunities for women to enhance their socio-economic status through the tourism industry in Bosnia and Herzegovina, Montenegro, and Serbia. Qualitative research methods were employed, involving a survey of 388 women working in the tourism sector in these countries. The findings, presented through descriptive analysis, compare the perspectives of women aged 18 to 65, their education levels, and the obstacles they face in entrepreneurial activities within the tourism sector. The study suggests that training, additional education, and financial support would significantly aid women in establishing their tourism businesses in the region. Financial assistance is particularly crucial in supporting women’s businesses in the tourism sector.

Pavlović, D., Bjelica, D., Bodroža, D., Jovičić, E., & Pindžo, R. (2022). Women’s Economic Empowerment through Tourism: A Case Study of Selected Western Balkans Countries. Journal of Women’s Entrepreneurship and Education.

Educating Youth On Project Sustainability –
Project Engagement And Recognition Of The Green Deal

The European Green Deal promotes sustainability and environmental protection within the EU. This paper highlights the vital role of youth in achieving its goals, especially in local self-government. Research on Serbian university and secondary school students in 2022 revealed a lack of environmentally friendly habits and sustainable education among youth. The study’s implications are discussed.

Gajović, A., Bjelica, D., Pavlović, D., & Vukmirović, D. (2023). Educating youth on project sustainability: project engagement and recognition of the green deal. Applied ecology and environmental research: international scientific journal.

Determinants of entrepreneurial intentions among Serbian youth – life satisfaction,
extracurricular activities and institutional trust

The COVID-19 pandemic has disproportionately impacted vulnerable workers, particularly those in insecure, informal, and low-paid jobs. Young people transitioning from education to the labor market are at a higher risk. Self-employment can enhance their employability, especially given limited job opportunities. This study explores the factors influencing entrepreneurial intentions among Serbian youth aged 18-24. A survey of 1,600 students revealed that around 22% plan to engage in entrepreneurship after completing their education. The research uses a multinomial logit regression model to identify key determinants of youth’s decision to start their own businesses, including socio-demographic factors, family and social capital, and institutional trust. The results can inform policymakers on creating a more conducive entrepreneurial environment and improving education policies.

Djukic M., Pavlovic D., Bodroza D., Bjelica D. (2023). Determinants of entrepreneurial intentions among Serbian youth – life satisfaction, extracurricular activities and institutional trust. Midterm Conference 202: Youth in the Post-Pandemic: From Experiences of Inequalities to New Opportunities for Solidarities. ESA Research Network 30 Youth and Generation. 20.-23.9.2023. Sardinia, Italy.

Relationship between project success factors, project success criteria and project success in SME: Evidence from selected European transitional economies

This paper explores project management practices in small and midsize enterprises (SMEs) to identify key success factors (SF) and criteria (SC) contributing to project success. The research analyzes the causal relationship between SF and SC, compares perceptions under full-time and non-full-time project managers, and assesses the use of project management tools in SME projects. The survey covers 70 Slovenian and 54 Serbian SMEs, using t-tests and the Man-Whitney test for country differences. Results highlight client consultation as a key SF, emphasizing the influence of project manager roles and soft skills (key SC) on success. Full-time project managers receive better user appreciation. Project goal setting is crucial in both countries, and early feedback and continuous engagement are key principles of agile methodology. The findings contribute to project management literature, offering insights for researchers and managers in strategic/project management and SME performance, promoting better project success.

Bjelica, D. L., Mihić, M., Kavčič, K., & Gošnik, D. (2023). Relationship between project success factors, project success criteria and project success in SME: Evidence from selected European transitional economies. International Journal of Industrial Engineering and Management14(4), 297-310.

ENTREPRENEURIAL ENTHUSIASM AND INSTITUTIONAL SUPPORT: AN ANALYSIS OF YOUTH PERSPECTIVES IN THE REPUBLIC OF SERBIA

In this paper, authors Luka Petrovic, Dragan Bjelica, and Marko Mihic delve into the factors influencing how entrepreneurship is perceived in specific societies. The study examines the beliefs of young individuals regarding the crucial elements for initiating a business and assesses the extent to which institutions in the Republic of Serbia contribute to this perception. The analysis identifies finances and networking as the biggest challenges for young people in starting a business, while highlighting the university as the institution providing the greatest support for entrepreneurship. The paper concludes by outlining measures to encourage young people to embrace an entrepreneurial spirit.

Petrović, L., Bjelica, D., & Mihić, M. (2024). ENTREPRENEURIAL ENTHUSIASM ANDINSTITUTIONAL SUPPORT: AN ANALYSIS OF YOUTH PERSPECTIVES IN THE REPUBLIC OF SERBIA. In B. Savić (Ed.), Book of proceedings. Vol 3 / International Multidisciplinary Conference “Challenges of Contemporary Higher Education” – CCHE 2024, Kopaonik January 29th – February 3rd 2024 (pp. 737-741.)

PROJECT HORIZONS: YOUTH ENGAGEMENT IN PROJECT INITIATIVES IN THE REPUBLIC OF SERBIA

This paper, authored by Dragan Bjelica, analyzes youth participation in projects as part of extracurricular academic activities and examines the factors contributing to project engagement for a more seamless transition to the labor market. The research was conducted among 1638 high school and university students (15-24 years old) in the Republic of Serbia under the project “Engagement in Academic Achievements and Extracurricular Activities as Predictors of Life Satisfaction among High-school and University Students – SHINE,” supported by the Science Fund of the Republic of Serbia. The study utilized crosstabulation and the Mann-Whitney test to compare groups and analyze differences among them. The results indicate that membership in student organizations enhances participation in projects and the perception of project management characteristics. Additionally, gender differences play a significant role in project engagement, with female students exhibiting higher levels of activity compared to their male counterparts.

Bjelica, D.,PROJECT HORIZONS: YOUTH ENGAGEMENT IN PROJECT INITIATIVES IN THE REPUBLIC OF SERBIA ,. In B. Savić (Ed.), Book of proceedings. Vol 1 / International Multidisciplinary Conference “Challenges of Contemporary Higher Education” – CCHE 2024, Kopaonik January 29th – February 3rd 2024 (pp. 22-27). Belgrade

CRAFTING STARTUP BRAND IDENTITY AND POSITIONING IN THE INFORMATION TECHNOLOGY ARENA

The research aims to map the key elements of startup brand identity and analyze positioning strategy to overcome challenges in the development of startupsin information technology (IT) arena. The focus of the study is on exploring how IT startups create identity and position themselves in the market, as well as identifying the specifics of these processes. In addition to the theoretical framework, the paper includes a case study of the startup Match IT – an application for connecting IT companies and job candidates. Match IT was founded in response to observed issues in recruitment, selection, and connection between IT companies and candidates. Regarding the key elements of startup identity, the research demonstrates that a startup’s identity can be dynamic and adaptable, shaped in interaction with users and aligned with their needs. In the case of positioning, startups should rely on building relationships with users through product functionality and benefits, thereby differentiating from competitors.

Markovic, T., Kostic, S. C., Mihic, M., Petrovic, D., Mitrovic, Z., & Arsic, S. (2024, February). Crafting Startup Brand Identity and Positioning in the Information Technology Arena. In 2024 International Conference on Artificial Intelligence, Computer, Data Sciences and Applications (ACDSA) (pp. 1-6). IEEE

REVIEW OF MEASURES FOR IMPROVING ML MODEL INTERPRETABILITY: EMPOWERING DECISION MAKERS WITH TRANSPARENT INSIGHTS

This paper investigates actionable measures to enhance the interpretability of machine learning models, addressing the critical need for transparency in decision-making processes. By proposing and briefly comparing specific measures, this paper aims to empower common knowledge with clearer insights into model predictions, fostering trust and understanding. Theoretical findings and overall discussion encompass techniques for model explanation, feature importance, and interpretability tools, offering a comprehensive guide for practitioners seeking to clarify the black box nature of machine learning outputs. Findings suggest three methods for improving model interpretability. The outlined approaches prioritize real-world applicability, enabling managers to make informed decisions with confidence.

Arsic, S., Mihic, M., Petrovic, D., Mitrovic, Z., Kostic, S. C., & Mihic, O. (2024, February). Review of measures for improving ML model interpretability: Empowering decision makers with transparent insights. In 2024 International Conference on Artificial Intelligence, Computer, Data Sciences and Applications (ACDSA) (pp. 1-5). IEEE.